An immersive talent transformation system shaped by the training principles of world-class athletes, and built for executive teams that play to win.
Win Cycle’s performance-driven system is designed to transform
individual talent and teams.

(say that five times fast)
This is not our first rodeo. We’ve been training world champions and high-performing business leaders for over two decades, and applying the same principles across both arenas to fuel performance, drive alignment and deliver lasting results.

CEO Virta Health, Amateur IRONMAN World Champion
After over two decades of coaching elite athletes and high-performing business leaders in parallel, our executive clients asked for a structured way to bring our winning strategies to their teams and organizations. Named for its ability to continuously deliver winning results, Win Cycle is the proven methodology dedicated to answering this demand at scale.

All Win Cycle offerings begin with a targeted needs assessment that enables us to custom-design every engagement to meet your unique business challenges.





























Executive leadership transformations
Professional victories
and podium finishes
Years of coaching champion athletes and c-suite executives
Downloads of our podcast, focused on performance, leadership and resilience
IRONMAN
world champions
Best-selling books
on triathlon performance
Lives transformed by our fresh, winning approach to team transformation
Corporate Executives & Business Leaders looking to optimize long-term performance in the face of high-stakes decision making under pressure.
Entrepreneurs & Founders seeking a sustainable edge as they navigate rapid growth, market shifts, and evolving responsibilities.
High-Impact Teams wanting to create a culture of elite performance, where collaboration, efficiency and continuous improvement drive results.








After over two decades of coaching elite athletes and high-performing business leaders in parallel, Matt’s executive clients asked for a structured way to bring his winning strategies to their teams and organizations. Named for its ability to continuously deliver winning results, Win Cycle is the proven methodology dedicated to answering this demand at scale.


We equip leaders across three critical pillars that define sustainable high performance. We provide pre- and post- individual and team assessments, as well as a simple visual tool to show what progress looks like from good to great to world-class. For longer engagements, we tailor and track quantitative metrics to deliver clear, data-backed insights over time.
Definitely not. While inspired by elite sports, Win Cycle is built for business leaders. This is not athletic conversion therapy, and no level of physical fitness is required. Instead, we focus on mindset, resilience, and performance under pressure.
While Win Cycle was designed to benefit teams of all levels, we recommend starting at the top. High performance cultures are built from fully-engaged leaders role modeling practices that set the stage for winning teams and cultures. Our results speak for themselves. Once leaders experience the Win Cycle advantage, they are eager to share our methodology throughout their organizations.